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new.abb.com serves as ABB’s modernized global digital hub, detailing their leadership in electrification, robotics, automation, and motion. The site emphasizes ABB's mission to drive industrial transformation by enabling a more sustainable and resource-efficient future through engineering and digital innovation, captured in their tagline "Engineered to Outrun." ABB GroupABB Group
It showcases ABB’s four core business areas—Electrification, Motion, Process Automation, and Robotics & Discrete Automation—highlighting offerings such as EV infrastructure, industrial drives, control systems, and smart robotics technologies. ABB Group
The site also reflects ABB’s strategic footprint in key markets like the USA, where it has channeled over $14 billion in investments, expanded manufacturing, R&D, and automation solutions, all detailed through its “ABB Across America” initiative.
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